When he was three, Riley the youngest ever Elvis impersonator and his parents moved from Las Vegas to Cleethorpes. At seventeen the call of the bright lights, big city were too much so he left the family donkey ride business and moved to Sheffield. After five years of running a midget escort agency he joined Allen Design Group. Fourteen years later he still enjoys hoovering the office and washing the cups in his cape. He says: "I still believe that at any time the talent police will come and arrest me."